Consumer Tablet and Smartphone Use

Smartphone and Tablet Use

Tablet & Smartphone Use

Most common activities by smartphone users:

  • SMS / text messaging – 90%
  • Maps – 72%
  • Surfing while traveling – 70%
  • Surfing while in a restaurant – 64%
  • While in a store – 63%

Most common activities by tablet users:

  • Web browsing – 88%
  • Email – 84%
  • Playing games – 72%
  • Watching videos – 52%
Smartphone and Tablet Use

How Consumers Use Tables & Smartphones

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