Consumer Tablet and Smartphone Use

Smartphone and Tablet Use

Tablet & Smartphone Use

Most common activities by smartphone users:

  • SMS / text messaging – 90%
  • Maps – 72%
  • Surfing while traveling – 70%
  • Surfing while in a restaurant – 64%
  • While in a store – 63%

Most common activities by tablet users:

  • Web browsing – 88%
  • Email – 84%
  • Playing games – 72%
  • Watching videos – 52%
Smartphone and Tablet Use

How Consumers Use Tables & Smartphones

Mobile Devices and Email Usage

Mobile Email Statistics

Mobile Devices and Email

  • Mobile and smartphone usage is most prevalent in the morning and evening.

email-openrate

  • Smartphone users tend to glance at and skim over emails more than desktop users who tend to fully read emails.

email-by-device

  • Smartphone users around the world tend to use their smartphones at home more than anywhere else.
  • From October 2010 to October 2012, email open rates on smartphones increased by 300%.
  • Mobile email creates twice as many conversions as social and search.
Mobile Email Statistics

Mobile and smartphone usage is most prevalent in the morning and evening.
Smartphone users tend to glance at and skim over emails more than desktop users who tend to fully read emails.
Smartphone users around the world tend to use their smartphones at home more than anywhere else.
From October 2010 to October 2012, email open rates on smartphones increased by 300%.
Mobile email creates twice as many conversions as social and search.

Smartphone Order Value; How Much Users Spend with their Devices?

Average Mobile Device Order Value

Average Smartphone Order Value by Device

The average price of an order placed from a mobile device is higher than the average order from a tablet or desktop.

Average Mobile Device Order Value

The average price of an order placed from a mobile device is higher than the average order from a tablet or desktop.