Archive for the ‘Mobile Apps’ Category

Where is Mobile Content Marketing Going?

State of Mobile Content Marketing

The State of Mobile Content Marketing Communication is changing rapidly. Consumers are awash in technology (desktops, laptops, smartphones, and tablets) that facilitates unprecedented mobility and social connectivity.  And mobility is leading the charge. 2013 will be the year of mobile return on investment (ROI). Marketers have already invested the resources into experimenting with content marketing […]

Consumer Tablet and Smartphone Use

Smartphone and Tablet Use

Tablet & Smartphone Use Most common activities by smartphone users: SMS / text messaging – 90% Maps – 72% Surfing while traveling – 70% Surfing while in a restaurant – 64% While in a store – 63% Most common activities by tablet users: Web browsing – 88% Email – 84% Playing games – 72% Watching […]

Mobile Devices and Email Usage

Mobile Email Statistics

Mobile Devices and Email Mobile and smartphone usage is most prevalent in the morning and evening. Smartphone users tend to glance at and skim over emails more than desktop users who tend to fully read emails. Smartphone users around the world tend to use their smartphones at home more than anywhere else. From October 2010 […]